After years of being ignored, fans are finally getting the final chapter of the Shenmue Trilogy thanks in part to Sony and a hugely successful Kickstarter campaign launched by series creator Yu Suzuki. With the series having been almost entirely dormant the past 15 years, many of todays gamers have never had the pleasure of experiencing Ryus quest to exact revenge on Lan Di for murdering his father. Luckily, it appears Sega might be willing to lend a hand with that. Speaking in an interview with Marketing Week, Sega Europe’s marketing director Jon Rooke said “We’ve had some great successes on mobile – our Sonic Dash game has over 100 million downloads – but mobile is an overcrowded market and being truly innovative in that space isn’t easy,” he adds. “The strategy at Sega is to focus on producing great content first and then decide which platform it works best on afterwards.”
One of those products is the much beloved Shenmue franchise, to which Rooke added “Yes, we want to innovate and back smartphones and virtual reality but our key purpose is to go back to what the brand used to stand for. I think the buzz around Shenmue 3 shows that people love our legacy.” Rooke confirmed that the gaming giant is “exploring new ways to re-release the original two Shenmue titles”. While this does not confirm either an HD re-release or remaster, it is proof that Sega is definitely considering this, and with the hype surrounding Shenmue III a re-release seems more likely than not.
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